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“Welcome to our Master of Business Administration (MBA) program with a specialization in Digital Marketing. As the Head of the Department, I am delighted to introduce you to an exciting journey that combines the power of business administration with the ever-evolving world of digital marketing. In today's fast-paced and digitally-driven business environment, companies require skilled professionals who can navigate the complexities of marketing in the online realm. Our MBA in Digital Marketing equips students with the knowledge and practical skills needed to excel in this dynamic field.”

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Best MBA Digital Marketing College in Punjab, India

MBA Digital Marketing at Chandigarh University is a specialized Industry-oriented course which focuses on imparting knowledge about components of digital marketing and its variables. It is concerned with the growth of brands by implementing a combination of strategies and tools in the fields of Social Media Marketing, E-mail marketing, and PPC advertising, Search Engine Optimization, Web development, Public relations and more. By using state-of-the-art tools and technologies, strategical and marketing issues related to current e-shopping, e-distribution, and e-collaboration practices and opportunities are explored and solutions are provided. Pursuing this program will help you strategize entrepreneurial marketing challenges and provide the organizations with a streamlined pathway to bring recognition and promote their sales and growth in the digital world.

Scope

MBA in Digital Marketing is a two-year postgraduate program that focuses on using digital or electronic media to promote, advertise, strategize, and automate products, digital products, services, and software for small, medium, and large brands. By combining the strength of Analytics, Automation and AI, an MBA in Digital Marketing prepares students for a career which is future-ready to tackle real-time marketing challenges of the digital realm. The students will work on live projects and learn techniques to amalgamate classical marketing principles with new-age marketing tools and thus transform prospects and leads into customers and clients. The focus will be on utilizing Social Media, Web-development, and Search engine intensified content creation to foster growth and trust not only for organizations but also create entrepreneurial opportunities for themselves as a successful Digital Marketer and Service provider.

Program Features

  • Adobe-Powered Lab Access: Master 20+ AI-driven tools in the Advanced MBA Digital Marketing Lab powered by Adobe Creative Cloud.
  • AI-Powered Marketing Tools: Explore hands-on experience with Jasper AI for content generation and HubSpot CRM for intelligent customer engagement.
  • Advanced Analytics & Insights: Train in industry-standard tools like Google Analytics, Tableau, and Looker to decode data and drive strategic decisions.
  • Meta Certifications: Earn credit-based certifications and sharpen your expertise in Meta Marketing Analytics and Social Media Marketing.
  • Global Industry Certifications: Acquire 12+ additional certifications from Adobe, IBM, HubSpot, Ahrefs, Google Analytics 4, and SEMrush with job-readiness training.
  • Harvard Case Study Learning: Analyze real-world business scenarios with exclusive domain-specific case studies from Harvard Business Publishing Education.
  • Center of Excellence Collaboration: Leverage the expertise of CU’s Centre of Excellence for Data Analytics & Digital Transformation.

Program Features

Entrepreneurship

The Process Of Setting Up A Business Is Known As Entrepreneurship.

International Business & HR

Study Of Concepts And Techniques Used To Bridge The Gap Between Employees' Performance And The Organization's Strategic Objectives.

Finance & Marketing

Two Different Domains Essential For Every Business, Responsible For Generating Revenue & Transporting The Same In Different Activities.

Entrepreneurship

The Process Of Setting Up A Business Is Known As Entrepreneurship.

International Business & HR

Study Of Concepts And Techniques Used To Bridge The Gap Between Employees' Performance And The Organization's Strategic Objectives.

Did You Know?

4300+

Patents since inception have been filed by Chandigarh University

70+

Open Electives are offered by Chandigarh University

5 Cr.

have been kept as a reserve by Chandigarh University for Research & Innovation Projects

Academic Excellence

  • Industry Oriented Curriculum Comparable with World’s Top Universities
  • Flexible Choice Based Credit System (FCBCS)
  • Project Based & Experiential Learning
  • More Than 70 Open Electives To Pursue Inner Delight
  • Advanced Technologies & Integration For Premium Placements

Scholarships

  • Chandigarh University Common Entrance Test (CUCET)
  • Merit Based Scholarships For Academic Session
  • Scholarship Scheme For Wards Of Defence Personnel Armed Forces Educational Welfare Scheme (Afews)
  • Sports Based Scholarships/Freeships
  • Other Important Scholarship Schemes

Your Department in a Nutshell

Your Department in a Nutshell

Chandigarh University MBA Digital Marketing
Eligibility & Fee Details

Top Business Management College in Punjab and India

MBA Digital Marketing
Scholarships

Program Features

  • Adobe-Powered Lab Access: Master 20+ AI-driven tools in the Advanced MBA Digital Marketing Lab powered by Adobe Creative Cloud.
  • AI-Powered Marketing Tools: Explore hands-on experience with Jasper AI for content generation and HubSpot CRM for intelligent customer engagement.
  • Advanced Analytics & Insights: Train in industry-standard tools like Google Analytics, Tableau, and Looker to decode data and drive strategic decisions.
  • Meta Certifications: Earn credit-based certifications and sharpen your expertise in Meta Marketing Analytics and Social Media Marketing.
  • Global Industry Certifications: Acquire 12+ additional certifications from Adobe, IBM, HubSpot, Ahrefs, Google Analytics 4, and SEMrush with job-readiness training.
  • Harvard Case Study Learning: Analyze real-world business scenarios with exclusive domain-specific case studies from Harvard Business Publishing Education.
  • Center of Excellence Collaboration: Leverage the expertise of CU’s Centre of Excellence for Data Analytics & Digital Transformation.

Pathway After Master of Business Administration (Digital Marketing)

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Job Profiles in MBA Digital Marketing

  • Digital Marketing Strategist
  • Digital Marketing Manager
  • E-commerce Manager
  • Social Media Manager and Analyst
  • Content Marketing Manager
  • Digital Advertising Analyst
  • Email Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Advertising Manager
  • Public Relations Manager

Our Top Potential Recruiters

  • Tata Technologies
  • Google LLC
  • Hootsuite Inc.
  • HubSpot Inc.
  • Microsoft Corp.
  • Amazon Web Services
  • X Corp.
  • Gaggle AMP

Record Breaking Placement Numbers

28 LPA 28 LPA
18 LPA 18 LPA
14 LPA 14 LPA
8 LPA 8 LPA

Why to Join Apex Institute of Management?

Apex Institute of Management offers specialized programs that are well suited if you want the broadest possible career options and the blend of skills necessary for certain niche careers. Best MBA digital Marketing College in Punjab offer you many options to specialize and combine interests. The greatest advantage of these programs is their flexibility; along with specializations, you have a broad range of elective subjects, so you can essentially custom-build your own qualification.

  • Practical Approach To Business Curriculum
  • Experience The Real Business Experience Into The Classroom
  • First-rate Effective Teaching & Multicultural Diverse Classrooms For Positive Learning Outcomes
  • Global Network Of Corporate Partners For Global Placements And Global Internships Program
  • Integration of High Technology In The Program
  • Stands Tall In Terms of World University Rankings
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What makes Apex
Institute of Management Unique?

Apex Institute of Management is ranked among the Best Management Institutions and has earned recognition for its unique style of teaching & experiential learning. The competency directed curriculum puts together the latest in terms of carefully aligned inputs sourced from best of leading B-Schools.

The curriculum lays the foundation for a conceptual and analytical understanding of Indian and international business.

Industry-Led Course Curriculum which is designed after contemplating real-time inputs from industry and academic leaders
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Mentorship by Professionally Trained Faculty & Industry Leaders via use of Latest Teaching Aids
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Flexible Choice Based Credit System (FCBCS)
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Value Added Courses for all round development
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Regular Workshops & Seminars by the experts from the industrys
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Chandigarh University has Welcomed Students from more than 50 Countries

With more than 100+ Bachelors, Masters, and Doctoral programs to choose from, CU is one of the highly preferred destinations for International Students.

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