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4300+

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Students from Chandigarh University have been hired by Mindtree - Highest in India

Course Curriculum - MBA Digital Marketing

SEMESTER-I

SN

Code

Title

L

T

P

S

C

CH

1

25DMT-601

STATISTICAL ANALYSIS FOR BUSINESS DECISIONS

4

0

0

8

4

4

3

25DMI-603

CO-CURRICULAR CREDIT

0

0

0

0

1

1

4

25DMP-604

DIGITAL BUSINESS TOOLS & APPLICATIONS

0

0

2

4

1

2

5

25DMT-606

MANAGERIAL ECONOMICS

3

0

0

6

3

3

6

25DMT-607

ACCOUNTING & FINANCIAL MANAGEMENT

3

0

0

6

3

3

2

25DMT-611

FUNDAMENTALS OF MARKETING & DIGITAL INTELLIGENCE

3

0

0

6

3

3

7

25DMP-612

UI/UX FOR DIGITAL MEDIA

0

0

4

6

2

4

8

25DMH-613

DIGITAL STORYTELLING

2

0

2

4

3

4

9

25PCH-610

PROFESSIONAL BUSINESS COMMUNICATION

3

0

2

10

4

5

 

 

 

18

0

10

50

24

29


SEMESTER-II

SN

Code

Title

L

T

P

S

C

CH

1

25DMH-651

RESEARCH METHODOLOGY & MODERN DIGITAL TOOLS

2

0

2

6

3

3

2

25DMT-652

MANAGEMENT PRACTICES AND ORGANISATIONAL BEHAVIOUR

3

0

0

8

3

3

3

25DMP-661

CREATIVE MOTION DESIGN

0

0

4

6

2

4

4

25DMP-662

WEB & INTERACTIVE DESIGN

0

0

2

4

1

2

5

25DMH-663

SEARCH ENGINE  OPTIMIZATION & MARKETING

2

0

4

10

4

6

6

25DMH-664

SOCIAL MEDIA MARKETING

2

0

2

10

3

4

7

25DMI-667

META MARKETING ANALYTICS PROFESSIONAL CERTIFICATION

0

0

4

4

2

0

8

25TDP-658

PROFESSIONAL COMMUNICATION SKILLS - 1

0

0

6

8

3

6

9

25TDT-659

QUANTITATIVE APTITUDE AND DATA INTERPRETATION -1

0

2

0

4

2

2

10

SP-1

SPECIALISATION ELECTIVE - 1

3

0

0

6

3

3

 

 

 

12

2

24

66

26

33

10

25DMT-658

MANAGEMENT APTITUDE

3

0

0

6

3

3

11

25DMT-659

PROJECT PLANNING

0

1

0

2

2

1


SEMESTER-III

SN

Code

Title

L

T

P

S

C

CH

1

25DMI-701

SUMMER INTERNSHIP

0

0

6

8

3

0

2

25DMP-702

DATA VISUALIZATION FOR MANAGERS

0

0

4

6

2

4

3

25DMT-711

GROWTH HACKING

3

0

0

6

3

3

4

25DMP-712

MOBILE MARKETING

0

0

2

4

1

2

5

25DMP-713

MANAGING E-COMMERCE AND ADVERTISING

0

0

4

6

2

4

6

25DMI-718

META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE

0

0

4

6

2

0

7

25TDP-708

PROFESSIONAL COMMUNICATION SKILLS-2

0

0

6

8

3

6

8

25TDT-709

QUANTITATIVE APTITUDE AND DATA INTERPRETATION -2

0

2

0

4

2

2

9

SP-2

SPECIALISATION ELECTIVE – 2

3

0

0

6

3

3

10

SP-3

SPECIALISATION ELECTIVE – 3

3

0

0

6

3

3

 

 

 

9

2

26

60

24

27


SEMESTER-IV

SN

Code

Title

L

T

P

S

C

CH

1

25DMI-751

CAPSTONE PROJECT

0

0

6

8

3

0

2

25DMT-752

STRATEGIC MANAGEMENT

3

0

0

6

3

3

3

25DMT-753

STARTUP ECOSYSTEM

3

0

0

6

3

3

4

25DMT-703

PROJECT MANAGEMENT

3

0

0

6

3

3

5

25DMT-761

ONLINE REPUTATION MANAGEMENT (ORM)

3

0

0

6

3

6

6

25DMI-766

GOOGLE BUSINESS INTELLIGENCE PROFESIONAL CERTIFICATE

0

0

4

6

2

0

7

SP-3

SPECIALISATION ELECTIVE - 3

3

0

0

6

3

3

8

SP-4

SPECIALISATION ELECTIVE - 4

3

0

0

6

3

3

 

 

 

18

0

10

50

23

21

9

25DMI-614

ADOBE CONTENT CREATOR PROFESSIONAL CERTIFICATE

0

0

2

4

1

0

10

25DMI-615

IBM- DESIGNING USER INTERFACES AND EXPERIENCES

0

0

2

4

1

0

7

25DMI-666

ADOBE MARKETING SPECIALIST PROFESSIONAL CERTIFICATION

0

0

0

4

0

0

6

25DMI-716

GOOGLE DIGITAL MARKETING & E-COMMRCE PROFESSIONAL CERTIFICATE

0

0

0

0

0

0

 

25DMI-717

GOOGLE PROJECT MANAGEMENT PROFESSIONAL CERTIFICATE

0

0

0

0

0

0


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