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Best B.Com (Marketing) - Bachelor's of Commerce College in Punjab, India

The University School of Business (USB), regarded as one of the top commerce colleges in Punjab, India, focuses on developing an emerging generation of graduates with a concentration on marketing. At USB, we're committed to providing our students with the understanding and skills that the industry needs to succeed in the realm of marketing. Our curriculum, taught by highly qualified instructors, is designed to encourage a thorough understanding of marketing concepts, approaches, and strategies, guaranteeing that students obtain not only academic knowledge but also real-world experience and industry insights.

Through hands-on learning opportunities, industry projects, and internships, our students are equipped with the skills necessary to become top-tier marketing professionals after graduation. These skills include marketing executives, brand managers, digital marketers, public relations officers, and more. Discover the opportunities that await you in the exciting world of Commerce at the leading institution in the region.

Scope

With the increasing digitization of marketing channels and the rise of social media, the scope of marketing has expanded to include digital marketing, content marketing, social media marketing, and data analytics. After completing a B.Com (Marketing) degree, graduates have a wide range of career opportunities in the field of marketing and related areas.

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Message from HOD (Commerce)

Commerce HOD image
Nitin Pathak

HOD, Commerce

Bachelor of Commerce (B.Com Hons.) is one of the most pursued graduation courses in the field of commerce, covering subjects such as Accounting, Taxation, Economics, Financial Management, and more. Additionally, it opens doors for many lucrative job streams like Banking, Civil Services, MBA, Law, M.Com, Economics, and more. Overall, B.Com is a great course to begin your corporate career.

Therefore, if you are planning to get a degree in Bachelor of Commerce (B.Com Hons.), Chandigarh University can help you touch the sky.

Specializations offered in:

E Commerce

E-Commerce is the buying and selling of products or services over the internet.

Auditing & Taxation

Auditing and Taxation verify the reasonable financial statements and their relevancy for tax purposes.

Advanced Cost & Management Accounting

It aims to maximize profit by managing revenues and expenses.

Marketing

The process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services.

Financial Market

It is a market in which people trade financial securities and derivatives at low transaction costs.

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Academic Excellence

  • Flexible Choice Based System for students to pursue courses of their interest.
  • Incudes Range of Courses to cover up the diversity of Commerce Specializations.
  • To impart high competency in the students, the curriculum offers distinct ability enhancement and value-added courses.
  • Apart from the technical course, the program offers a range of courses that provides the students a broad range of knowledge and skill set like life skills and mentoring, soft skills, Aptitude, Communication skills, social and professional ethics, environmental waste and disaster management.
  • The curriculum offers Multi-disciplinary courses running in the university
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Scholarships

  • Chandigarh University Common Entrance Test (CUCET)
  • Merit Based Scholarships For Academic Session
  • Scholarship Scheme For Wards Of Defence Personnel Armed Forces Educational Welfare Scheme (Afews)
  • Sports Based Scholarships/Freeships
  • Other Important Scholarship Schemes
Your Department in a Nutshell

Chandigarh University Bachelor's of Commerce
Eligibility & Fee Details

Top B.Com College in Punjab, India

Bachelor's of Commerce
Scholarships

Pathway After
B.Com - Bachelor's of Commerce
Marketing

Careers

  • Marketing Executive/Marketing Coordinator: Involves developing and executing marketing campaigns, conducting market research, and coordinating marketing activities.
  • Brand Manager: Involves managing and promoting a company's brand or brands, developing brand strategies, and overseeing brand marketing campaigns.
  • Sales Executive/Sales Manager: Involves selling products or services, managing sales teams, and developing sales strategies to achieve targets.
  • Digital Marketing Specialist: Involves using digital channels such as social media, email, and websites to promote products or services and reach target audiences.
  • Market Research Analyst: Involves collecting and analyzing data on consumer preferences, market trends, and competitor activity to inform marketing strategies.
  • Advertising Executive: Involves creating and managing advertising campaigns across various media channels to promote products or services.
  • Public Relations (PR) Officer/Manager: Involves managing the public image of a company or organization, handling media relations, and creating PR campaigns to enhance brand reputation.
  • Event Coordinator/Manager: Involves planning and organizing events such as product launches, conferences, and exhibitions to promote products or services.
  • Retail Manager: Involves managing retail operations, including sales, customer service, and inventory management, to ensure the smooth running of a retail store.
  • Market Development Manager: Involves identifying and developing new markets or market segments for products or services.

USPs of the Bachelor of Commerce (B. Com -Hons./Hons. with Research)

  • Curriculum Aligned with National Education Policy (NEP): The Department of Commerce offers a cutting-edge curriculum that integrates the latest industry trends and insights from top global business schools, ensuring students receive a modern, competency-directed education aligned with the National Education Policy.
  • Industry-Relevant and Future-Proof Curriculum: The curriculum has been carefully designed to meet current industry needs while anticipating future trends. This ensures graduates possess a comprehensive managerial skill set, behavioral finesse, sharp cognitive abilities, and specialized functional knowledge ready for immediate application in the business world.
  • Diverse Specialization Options: Students have the luxury of choosing from seven cutting-edge specializations: E-Commerce, Auditing & Taxation, Advanced Cost and Management Accounting, Marketing, and Financial Markets. This variety allows for tailored educational paths that align with individual career aspirations.
  • Focus on Cutting-Edge Management Technologies and Domains: The program places a strong emphasis on emerging technologies and areas within management, such as Accounting, Taxation, Digital Marketing, Data Analysis with R and Tally Prime, preparing students for the future of business.
  • Experiential Learning Through Case Studies and Projects: A commitment to experiential learning means students engage in case studies and projects, equipping them with practical insights, innovation capabilities, critical thinking, and problem-solving skills crucial for navigating today's business challenges.
  • Student-Centered Learning Approach: Emphasizing interactive discussions and personalized feedback, our teaching-learning process is designed to prioritize each student's individual growth and active engagement, ensuring a supportive and enriching educational environment.
  • Faculty with Real-World Experience: The department prides itself on a team of highly qualified faculty members who bring a wealth of corporate experience, merging academic rigor with practical insights to enhance our students' educational journey.
  • Exceptional Placement Support: With impeccable placement support, Chandigarh University connects students with a wide range of multinational corporations, offering excellent job opportunities and packages, underscoring our commitment to student success in the job market.
  • Strong Industry Connections: The B.Com program is supported by robust industry connections, offering students unparalleled industry exposure, mentoring, expert sessions, industrial visits, and workshops, bridging the gap between academic learning and real-world application.

Record Breaking Placement Numbers

28 LPA 28 LPA
18 LPA 18 LPA
14 LPA 14 LPA
8 LPA 8 LPA

Why Join Commerce?

Department of Commerce, USB follows the tradition of exploring new frontiers of knowledge and innovation in academics by taking inputs from industry experts and other academic leaders. Aiming to provide excellence in accounting and tax education, the department offers a choice of subjects to the students, leading to specializations in Managerial accounting, E-Commerce, Auditing and Marketing. With us, you will be studying the modern theories of commerce, management and basics of technology to gain a wealth of industry-relevant knowledge and skills.

What makes Department
of Commerce unique?

By adopting Commerce stream, students have to make themselves familiar with subjects like Accountancy, Finance, Business Studies, Economics, Taxation etc. In today’s scenario, Commerce has become the most favorable career choice in India as well as in abroad. Commerce directly or indirectly is linked with business. Therefore, if anybody wants to pursue a career in job or in own business, it is suitable for both the aspirants. The Department of Commerce, Chandigarh University has been at the forefront of creating a rich legacy of alumni, who have excelled in various job positions in the field of Finance, Marketing and general Management. Moreover, some have initiated their own start-ups and excelling in it. Our teaching methodology ensures a perfect blend of theory and practice, and offers specialized knowledge in the areas, viz. Cost Accounting, E-Commerce, Taxation and Marketing. Here, you will find the holistic development of yourself with the help of following edges:

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Flexibility to choose specialization/open electives at UG level.
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Case-studies and research-based learning.
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Regular workshops & development programs by industry practitioners.
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International exchange opportunities via partnerships with 200+ leading international universities across the globe.
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Chance to indulge in industry-based real-time projects.
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Value Added Programs for all round development.
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Regular upgradation of the syllabi in line with industry.

Vision

To create excellence in business management for nurturing value driven business leaders with analytical and entrepreneurial mindset to foster innovative ideas in order to transform the world and serve the society.

Mission

The Mission of the Department of Commerce, Chandigarh University is to:

  • Design a unique competency directed and industry relevant curriculum with outcome oriented teaching learning process facilitated by world class infrastructure.
  • Enhance students’ cognitive, research, analytical, ethical and behavioral competencies through programs that equip them to meet global business challenges in the professional world.
  • Facilitate student centric sound academic environment with co-curricular and extra-curricular activities to groom and develop future ready business professionals.
  • Design a transparent evaluation system for objective assessment of the program learning.
  • Align meaningful interactions with the academia, industry and community to facilitate value driven holistic development of the students.
  • Develop ethical and socially responsible entrepreneurial attitude for harnessing the environmental opportunities through creativity and innovation for a vibrant and sustainable society.
Vision and Mission of B.Com
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Chandigarh University has Welcomed Students from more than 50 Countries

With more than 100+ Bachelors, Masters, and Doctoral programs to choose from, CU is one of the highly preferred destinations for International Students.

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