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Best Master of Business Administration (MBA) Marketing Management College in Punjab, India

The MBA program specializing in the Marketing Management at the University School of Business, Chandigarh University, brings together traditional marketing strategies with leading digital resources to empower future marketing leaders. The Marketing Management program aligns with latest industry trends as it is enhanced by incorporating insights from leading global thought leaders.

Dual Specialisations, Infinite Opportunities

Marketing + Finance
  • Deloitte’s 2023 Global Human Capital Trends Report highlights growing demand for professionals with dual expertise in marketing and finance.
  • Job opportunities have risen by 20% in the past year as per Linkedin.
Marketing + Business Intelligence (BI) & Data Analytics
  • A Gartner report states that 64% of marketing leaders prioritize data and analytics for success.
  • The U.S. Bureau of Labor Statistics forecasts above-average growth for data-related occupations through 2031.
Marketing + HR
  • Organizations like Gartner, Forrester, and McKinsey, Harvard Business Review provide insights into the evolving landscape of marketing and HR.
  • These recommendations help professionals stay updated on trends, make data-driven decisions, adopt best practices, and address marketing and HR challenges.
Marketing + International Business
  • LinkedIn’s Global Talent Report highlights a 14% increase in annual demand for marketing professionals with international exposure.
  • This surge underscores the growing importance of global perspectives and cross-cultural competencies in shaping successful marketing strategies.
Marketing + Entrepreneurship
  • Innovative marketing and entrepreneurship are the major catalysts for India’s economic growth, advancement and employment.
  • In line with this, the government launched initiatives like Startup India, Atal Innovation Mission, and Atmanirbhar Bharat Abhiyaan, facilitating a thriving network for MSMEs and startups.

Message from Director, USB

HOD Master of Business Administration
Satinder
Pal Singh

Professor & HOD, Business Administration

Welcome to the University School of Business, where the pursuit of excellence in business management drives every facet of the educational experience. Our motto, "Shaping the Value-Driven Global Business Leader," reflects our commitment to developing leaders who embody both professional expertise and a deep sense of responsibility toward society.

At the University School of Business, excellence goes beyond academic achievement—it is about cultivating leaders who will drive innovation, transform industries, and contribute positively to society. Every course, project, and interaction is designed to nurture visionary leaders capable of making a lasting impact.

Join a community dedicated to fostering innovation, advancing knowledge, and shaping a future where business success and societal well-being are interconnected. Together, let’s embark on a journey to redefine leadership and create a better, more sustainable world.

Other Specializations offered:(Click to visit)

Marketing Management

Master new-age marketing courses with a focus on consumer experience, consumer behaviour, and AI in marketing, to create impactful campaigns and drive significant business growth.

Human Resource Management

Proficiency in Digital HR & Technology Transformation, Strategic HRM, and Workforce Management positions you to excel in talent acquisition, workforce engagement, and effective leadership.

Finance

Expertise in Fintech, digital finance, financial planning, financial consulting & advisory, and risk management helps you stay ahead and drive measurable results in corporate finance.

Business Intelligence & Data Analytics

Data-driven decision-making, big data predictive analytics, and advanced tools like Power BI provide you with the expertise needed to tackle complex business challenges.
International Business

Exploring global markets, mastering cross-cultural management, and developing strategies for international trade and commerce set you apart as a leader in your field.

Entrepreneurship

Expertise in startup ecosystems empowers you to innovate, craft an ideal business blueprint, and successfully scale and market your own ventures sustainably.

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Academic Excellence

  • Industry Oriented Curriculum Comparable with World’s Top Universities
  • Flexible Choice Based Credit System (FCBCS)
  • Project Based & Experiential Learning
  • More Than 70 Open Electives To Pursue Inner Delight
  • Advanced Technologies & Integration For Premium Placements
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MBA Marketing Management Scholarships

  • Chandigarh University Common Entrance Test (CUCET)
  • Merit Based Scholarships For Academic Session
  • Scholarship Scheme For Wards Of Defence Personnel Armed Forces Educational Welfare Scheme (Afews)
  • Sports Based Scholarships/Freeships
  • Other Important Scholarship Schemes
Your Department in a Nutshell

Chandigarh University MBA Marketing Management
Eligibility & Fee Details

Top Business Management College in Punjab and India

MBA
Scholarships

Pathway After MBA -
Finance

Careers

  • Brand Manager
  • Marketing Manager
  • Marketing Research Analyst
  • Product Manager
  • Digital Marketing Specialist
  • Business Development Manager
  • Marketing Budget Analyst
  • Chief Marketing Officer (CMO) 
  • Chief People Officer (CPO)
  • Corporate Communications Manager
  • Global Product Manager

Top Recruiters

Management graduates have stronger possibilities of obtaining and holding a higher management position. After all, nearly every industry requires professionals proficient in steering businesses effectively. Here is our exceptional array of world-class recruiters, categorised by industry:

 

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  • Management
  • IT & E-Commerce
  • Consulting
  • Financial
  • Hotels & Resorts

Record Breaking Placement Numbers

28 LPA 28 LPA
18 LPA 18 LPA
14 LPA 14 LPA
8 LPA 8 LPA

The Distinctive Edge of Specialisation in Finance

  • Crack the Code of Financial Mastery: Master financial statements, reporting standards (US GAAP, IFRS), and tools like ratio analysis and DuPont analysis with real-world case studies across industries.
  • Build Financial Models That Speak: Gain practical experience in project finance and advanced Excel techniques, including financial modelling, risk analysis, and decision-making tools.
  • Master the Dynamics of Modern Finance: Learn about cutting-edge areas of blockchain, cryptocurrency, ESG investing, and fintech innovations through value-added certifications & workshops to stay ahead in a dynamic financial landscape.
  • Industry-Centric Projects for the Finance Leaders of Tomorrow: Collaborate on real-world case studies and projects on topics like Metaverse Banking, fintech, and financial product analysis to build practical expertise through beyond-curriculum learning initiatives.
  • Leading Finance from Strategy to Innovation: Develop versatile skills across corporate finance, investment management, behavioural finance, and project evaluation to meet future business demands.
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*Only Private University in Punjab to offer
NBA Accredited Management Programs in MBA

Chandigarh University has Welcomed Students from more than 50 Countries

With more than 100+ Bachelors, Masters, and Doctoral programs to choose from, CU is one of the highly preferred destinations for International Students.

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